Team Draiper

Case Study: Barrie Daily – Enhancing Content Creation Efficiency and Localized News Relevance with Draiper ContentFlow

Client: Barrie Daily Industry: Local News and Media Location: Barrie, Ontario, Canada Client Profile: Barrie Daily is a local news, lifestyle, and events publication serving the city of Barrie and the surrounding Simcoe region, with an approximate population of 598,785. Business Challenge: Barrie Daily sought to establish a contemporary local news website that was both […]

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2025 Marketing Strategies Powered by AI

Artificial intelligence isn’t just on the rise—it’s revolutionising how marketing gets done, and 2025 is poised to witness its full-blown integration into strategies worldwide. Five years ago, AI in marketing felt like dabbling with science fiction. Fast forward to 2025, it’s no longer about experimentation—AI is the backbone of strategies designed to outpace growing consumer

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Why Draiper ContentFlow is Your Secret Weapon to Ideas and Efficiency

Imagine creating compelling content, effortlessly weaving through the intricate web of ideas, strategies, and execution, all in record time. Welcome to the world of AI-assisted Draiper ContentFlow. We’ve all been there—staring at a blank screen, trying to conjure up content that resonates, engages, and converts. For years, this process has been a painstaking dance between

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Feature Highlight: Brainstorming

Brainstorming is a feature where, after identifying a context source, if you’d like some inspiration as to new story angles that you might apply to that context, you are presented with selectable options in the form of topics and keywords. Click the green lightbulb icon found at the bottom of all context source cards to

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Introduction: How Draiper ContentFlow Reinvents the Creative Process for Writers

While content is still king, stand-out content requires more than just skill—it demands strategy, precision, and the right tools. Enter Draiper ContentFlow, a platform designed to empower creators and redefine the content creation process. At the heart of Draiper ContentFlow lies a commitment to elevating human creativity through seamless workflows and AI-driven insights. Unlike traditional

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